“It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable to change.”
Nature teaches us that growth is never accidental. It isn’t luck, nor is it easy. In nature, survival favors the fittest—it is intentional, adaptive and determined.
Deeply fascinated by nature we believe it offers inspiration for sustainable growth in the commercial world. Just as ecosystems evolve, adapt and thrive through balance and resilience, we apply these same principles to business—helping brands shape their identity, expand their influence and flourish.
With decades of experience, we have dedicated our careers to developing alternative pathways for business growth. We have now codified the essential elements that drive real-world outcomes, recognising that success demands both strategic vision and practical execution.
Our strategic elements of powerful, intuitive and galvansing are designed to capture the complexity of ever-changing market conditions while addressing the intrinsic human factors necessary to activate businesses behind a common strategic ambition.
We are passionate about turning strategy into action and ensuring that businesses don’t just plan for growth, they achieve it.
Three Are One was founded by Celia Wallace and Brendan Collogan in North Head Wildlife Sanctuary in Sydney, Australia.
Brendan Collogan
Brendan is a seasoned executive with two decades of experience, demonstrating expertise in growth strategy and a proven record of driving profitable growth across diverse sectors including media (News Corporation), telecommunications (Optus Singtel), financial services (Westpac), retail (David Jones) and insurance (Ausure).
Notably, he has achieved considerable success in growing revenue in the realm of recurrent revenue businesses, underscoring his profound understanding of membership and digital businesses.
He has successfully scaled several large businesses and understands the intricacies and determination needed to achieve results in complex organisations.
Celia Wallace
Celia has a wealth of experience in brand development and expansion. Her previous role was as a Partner at Today The Brave, an independent advertising agency that was awarded B&T’s ‘Emerging Agency of the Year’ in 2023.
Prior to launching Today The Brave, Celia worked with a range of esteemed brands in both London and Australia, including Saatchi & Saatchi, T&Pm (formerly The&Partnership), Westpac, Ernst & Young, and M&C Saatchi Australia.
Her robust background in strategic consulting and advisory roles has enabled her to build successful brands, drive business growth and facilitate organisational change at some of the world’s leading companies.
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John Duck
John is an accomplished consumer marketing strategist. Most recently, with FT Strategies London, he delivered the Australian implementation of key programs for Google News Initiative, working with major publishers to diversify their audience and execute five-year growth plans.
At News Corp, John led the diversification of the company’s digital subscription model, future-proofing growth with introduction of new propositions and the expansion of the customer base by 176% over 4-years.
John has also held senior consumer roles at Westpac Group, National Australia Bank and Pepper Money, where he executed significant growth plans. This included the integration of the Westpac and St George marketing functions.
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Alex Jordan
Alex has a background in data and digital where he specialises in evolving data and digital strategies for clients. He is a firm believer that instinct and experience should always drive growth but a strong believer that data can inform and guide these decisions. He has a deep passion for creating insights that are actionable and provide measurable growth for organisations.
Alex has worked with a host of clients across Australia, New Zealand and America in banking, agritech, retail and ecommerce and is also the founder of Frankly Analytics - a specialist digital analytics firm based out of Auckland, New Zealand and Sydney, Australia.
Our Beliefs
The numbers do the talking.
When we’re not in the room, our work continues to make a statement. The results are there—in the metrics, in the margins, in the momentum.
Because in the end, truth is not what you say—it’s what you deliver.
A growth mindset finds a way.
Growth is not accidental and it’s rarely easy—especially in today’s environment.
But we believe there is always a way. It may be tougher, more ambitious and require more innovation, but it exists.
We don’t make excuses. We find a way.
Worry with partners
We’re not on the sidelines.
We’re with you—in your living room, your car, maybe even in the shower.
Everywhere you worry, we worry.
We care deeply about our partners like it’s our own business—because to us, it is.
